Bakuchiol. My hero.💜

Once I discovered Bakuchiol, it was a game changer no doubt.  

It all began with a request from my cousin, whom I also consider a close friend.

"PLEASE help me get rid of the dark circles under my eyes", she says. "I know you have some beauty secrets and can make me something awesome."

I'm a bit of a challenge geek, so I was immediately ready to formulate.

I have done some work in my past creating products for the under eye and around the eye.  And those products were pretty darn good I must say.  But I wanted to go even deeper in my study.  I wanted to discover more all-natural solutions that also had PROOF of effectiveness.  

There are SO many ingredients in skincare products that have claims to do this or do that.  But when you dive deep into research, there is no REAL proof.  No Studies.  No papers.  In all honesty, there isn't nearly as much research as you might think there would be in such a HUGE beauty industry.  But reality is, that is not what happens.  So for me, it was a fun challenge to discover ingredients that have documented PROOF of effectiveness and some new ingredients I had never heard of in the past.

Enter:  Bakuchiol.

I learned quite a lot about this magical all-natural plant ingredient that has been used in traditional Ayurvedic and Chinese medicine for centuries but was totally new to me.  

Sourcing a pure and real version was no easy feat.  There are SO many ineffective fakes out there you really have to do your diligent research and ensure the correct documentation is included.

I blended this holy grail ingredient with a select blend of other incredible and effective ingredients, forming a powerful alliance and ENCHANT Eye Serum was born.  

Soon after, ILLUME Face Oil followed up to nurtures your face and neck with healthy abundant MOISTURE that is not oily.

I began using these products to test them first before giving to her.

Within 7 days I noticed a difference, 30 even more and now my skin just glows and is happy.  My eyes are brighter!  I then passed it along to my cousin who tells me it has made a HUGE difference for her as well.

That is some serious high frequency.  I feel INCREDIBLE when something I made gives you a positive experience.  This is something that is now available to you too.

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Want to dive deeper into bakuchiol?  Continue reading, I have more scoop to share because it's IMPORTANT to be educated....

The Beauty of Bakuchiol: Nature's Gentle Powerhouse for Youthful Skin

Bakuchiol (Psoralea corylifolia) is a plant, commonly known as babchi, which has been used in traditional Ayurvedic and Chinese medicine for centuries. This remarkable plant, native to the Indian subcontinent, boasts purple flowers and possesses a myriad of medicinal properties, particularly lauded for its skin rejuvenating capabilities.  

Why Bakuchiol?

The allure of bakuchiol lies in its ability to mimic the effects of retinol, the gold standard in graceful-aging skincare, without the associated irritation. It's celebrated for diminishing the appearance of fine lines and wrinkles, improving skin elasticity, and enhancing overall texture and tone. Moreover, bakuchiol's antioxidant properties shield the skin from environmental aggressors, while its ability to regulate oil production makes it a godsend for those battling acne. This makes bakuchiol an inclusive ingredient, suitable for all skin types and concerns.

The Catch with Bakuchiol in Beauty Brands

However, not all bakuchiol-infused products are created equal. The effectiveness of bakuchiol is highly dependent on its concentration within formulations. Research suggests that a concentration of 1-2% bakuchiol is optimal for reaping its full benefits. Yet, the market is flooded with products that either overshoot this range, risking potential irritation, or fall short, rendering them ineffective. This discrepancy poses a challenge for consumers seeking genuine results from their skincare investments.  And it's an expensive ingredient - one that must be sourced from the few honorable suppliers.  Basically, you just can't buy it anywhere or you risk an ineffective fakie in your formulation.

Our Commitment to Purity and Effectiveness

At our core, we believe in the power of purity and efficacy. That's why our skincare formulations are meticulously crafted to contain bakuchiol at the sweet spot of 1.5% for ILLUME and 1.8% for ENCHANT. This concentration ensures that our customers can enjoy all the graceful-aging and skin-enhancing benefits of bakuchiol without compromise. We pride ourselves on this commitment to quality and transparency, offering a line of products that truly deliver on their promises.

Navigating the Bakuchiol Landscape

As you embark on your journey with bakuchiol, we urge you to be discerning. Not all products boasting bakuchiol are created with your skin's best interest at heart. Be wary of brands that do not specify the concentration of bakuchiol in their products or those that veer away from the effective range. Your skin deserves the best, and that means products that are not only inspired by nature but also grounded in scientific research and integrity.

Bakuchiol represents a harmonious blend of traditional wisdom and modern skincare innovation. Its gentle yet effective nature makes it a revered ingredient for those looking to enhance their skin's health and appearance naturally. As with any skincare ingredient, knowledge is power. By understanding the origin, benefits, and optimal concentration of bakuchiol, you can make informed choices that bring out the best in your skin. Choose wisely, embrace the natural potency of bakuchiol, and watch your skin flourish.

Cheers to a good vibe glow,