There was a time I was running so fast, I barely recognized myself. I was behind the scenes in beauty, skincare, perfumery and product development, helping shape other people’s visions… until I burned out. Completely.

Even with a decade of experience and a deep love for wellness and ritual, I felt like a shell of the artist, the writer, the soul I used to be. The constant push, the deadlines, the pressure to create for someone else—it was draining the life out of me.

So I stepped off the crazy train.

No plan, no safety net—just a gut feeling that if I cleared the noise, something real would come through.

One day, my cousin called. She asked if I could make her a serum for tired eyes and dark circles. It was a simple request—but it sparked something within me.🔥

Challenge accepted.

I poured everything I'd learned through the years into that formula...and pushed beyond my knowledge.

I researched. I blended. I tested and tested. I was obsessed to get this right. It HAD to work for her!

Months later, I handed her a little black 10ml roller and called it 

ENCHANT Eye Serum.

She loved it. Bye bye puffy. Bye bye dark circles. I began to use it. Friends and family wanted in. And just like that, something shifted.

What started as one formula became a calling.

Ella Vatoür was born—and so was the version of me I’d been missing all along.