How to find the perfect eye serum for you. A Smart Guide to Get Through the Noise of the Beauty Industry

As they say, the eyes are the windows to your soul.  So make sure those windows are bright and inviting!

I wanted to share some eye serum wisdom with you while you're on the lookout for your perfect eye serum product match. Skincare + science is fascinating stuff but can get confusing as hell.  Especially in this day and age - there is a TON of BS out there.

Let me roll out the red carpet and open your eyes (see what I did there...) and let's quick chat about what to look for in the perfect eye serum…✨

Remember...

There are 3 Important factors to nab a successful eye serum product for yourself.  The product must include antioxidants, retinol, and peptides. 

Bonus points for additional vitamins and perks.

Antioxidants

Alright, let's chat about antioxidants! These little heroes are like bodyguards for your cells, making sure your eyes keep that twinkle. Look for pals like vitamin C, vitamin E, and ferulic acid – they're like the Avengers of skincare, fighting off environmental damage. And here's the cool part: antioxidants aren't just anti-aging, they're also the superheroes tackling puffiness. Vitamin C, in the spotlight here, is like the Beyoncé of the group, known for giving your skin that extra glow. So, basically, antioxidants are your secret weapon for keeping those eyes sparkling and bright! 🌟✨.

You can find antioxidants in our ENCHANT eye serum via these ingredients: Rosehip Oil, Sunflower Oil, Green Coffee Bean oil, Prickly Pear Oil, Rosehip Oil, Carrot Seed Oil, Sea Buckthorne Oil, and Blue Tansy Oil

Bakuchiol (plant-derived retinol)

If you've heard the term "Retinol" it's like the rockstar of skincare – dermatologists and beauty lovers can't get enough of it, and for good reason. It's like the secret sauce that actually gets stuff done. It's vitamin A's cool cousin, boosting collagen and giving those lines and wrinkles a run for their money. And guess what? When it comes to anti-aging eye creams, it's the A-lister you want.

So what’s our Rockstar Retinol ingredient? It’s Bakuchiol. Bakuchiol is a natural plant extract that behaves the same way as the lab-created stuff - but doesn't dry you out or make you red like lab-created retinol does.

Believe me when I say that finding the good stuff (real bakuchiol) is like hunting for treasure in a sea of fakes, but I nailed it, and it's in this serum.

Rose hip is a retinoid too and is a supporting cast member to this vitamin A-team.  A deeper dive on bakuchiol is here if you'd like to read.

Peptides

Peptides are another diva VIP of skincare. They're not like other ingredients – they have this super cool talent to dive deep into your skin, having a chat with the cells beneath the surface. It's like they're the smooth talkers of the skincare world. 

And also, I must admit, peptides are kind of like the boss.  They’re glaring over your cells making sure they’re creating more collagen and other super important proteins you need to rid the wrinkles and glow.  It might seem a little annoying, but you definitely want Peptides working for you in your skincare routine.

You can find powerful peptides in ENCHANT via Pomegranate Oil and Sunflower seed oil.

There you have it, and I hope I cleared up some confusion for you - Now, grab some ENCHANT because it was formulated just for you, with love from me!

The eyes have it,

BrookeLynn

Founder, Ella Vatour

PS now that I wrote this article, I had to make a funny meme to go along with it. lol #peptidesareboss