ENCHANT was created for the things that tend to show up around the eyes: puffiness, dark circles, dryness, tired-looking skin and little lines that become more noticeable when the area is dry.

The formula combines 1.8% bakuchiol, green coffee bean oil and purposeful botanical oils with a cooling steel rollerball to condition, soften and freshen the look of the delicate eye area.

ENCHANT is formulated to help brighten and condition the look of the under-eye area, including the appearance of dark circles.

One important bit of real talk: dark circles can come from a lot of things—dryness, genetics, sleep, pigmentation, facial structure and more—so no topical eye serum can change every cause of them.

What ENCHANT can do is support skin that looks more hydrated, smoother, fresher and brighter.

Bakuchiol is a plant-derived skincare ingredient we chose to support smoother-looking texture and soften the appearance of fine lines over time.

It’s often compared with retinol, but bakuchiol is not retinol, and we don’t pretend they’re identical. We chose it because it fits beautifully into the kind of gentle, botanical formula we wanted ENCHANT to be.

Because tired eyes deserved something thoughtful.

Green coffee bean oil naturally contains caffeine and was selected as part of ENCHANT’s botanical team for the look of tired, puffy under-eyes, while also contributing lightweight conditioning to delicate skin.

First: it feels really freaking good.

The steel ball stays naturally cool, giving the eye area an instantly refreshing sensation while also making it easy to apply a small amount exactly where you want it.

Morning puffiness. Long afternoon. Post-cry recovery mission. Roll away. 😆

Morning. Night. Or whenever your eyes decide to tell everybody your business.

Roll a small amount beneath the eye area and gently tap it in with your fingertip.

ENCHANT does not need to be saved for a complicated nighttime skincare routine. It was designed to be an anytime eye serum.

Yes.

The key is using a small amount—this is an oil-based serum, and a little goes a long way.

Roll on lightly, gently tap it in and give it a moment to settle before applying concealer or other makeup.

ENCHANT is an oil-based botanical eye serum, not a traditional water-based eye cream.

That means you won’t get a thick, creamy texture. Instead, lightweight botanical oils condition the delicate eye area while the rollerball allows you to apply a very small amount exactly where you need it.

If you love a richer eye cream too, ENCHANT can be the serum step underneath it.

Use ENCHANT on clean skin after lightweight, water-based products and before heavier creams or balms.

A simple routine could look like:

Cleanse → mist/water-based serum → ENCHANT → moisturizer → SPF in the morning.

And if you’re using it as your midday refresh, you don’t need to start your entire skincare routine over. Use a very small amount where you need it.

Less than you think.

The eye area is small, and the rollerball makes it easy to control application. Start with one light pass beneath each eye, then gently tap in.

More product does not mean better results—and using too much of any oil-based eye product can make it harder to wear makeup over it.

Some things you may notice right away: the cooling sensation, softer-feeling skin and a more refreshed appearance from conditioning the eye area.

Changes in the appearance of fine lines, texture or dark circles are the consistent-use part of the story. Skin is skin; it doesn’t operate on marketing deadlines.

Results will vary from person to person, which is exactly why we’d rather tell you that than promise you some ridiculous overnight transformation.

The skin around the eyes is delicate, and everybody’s skin is different.

If you’re sensitive or trying ENCHANT for the first time, use a small amount and patch test first. Apply around the eye area rather than directly into the eyes or along the waterline, and discontinue use if irritation occurs. Sample sizes are available.

Potentially, yes—but your eye area does not win awards for enduring the most actives at once.

If you already use retinoids, exfoliating acids or other stronger products around the eyes, introduce ENCHANT thoughtfully rather than layering everything together on day one. Follow the directions for your other products and pay attention to how your skin responds.

Absolutely.

That is exactly why we offer the $7 sample.

Try ENCHANT. See how it feels on your skin. Wear it under your makeup. Decide whether it earns a permanent spot on your bathroom counter.

Full Size $49 | Try a Sample $7

Because we didn’t build ENCHANT around one trendy ingredient and call it a day.

Bakuchiol matters. Green coffee bean oil matters. But so do cucumber seed, pomegranate, prickly pear, rosehip, sea buckthorn, sunflower, carrot seed, blue tansy and the way the entire formula feels on delicate skin.

Every ingredient earns its place.